People come and go. Community stays.
Veritas provides residents a platform for community activation. Our vision is for people who rent and live in large apartment complexes to stay by choice, instead of by circumstance.
Over 25 million people live in large, multifamily rental housing in the US. These diverse housing settlements are in such short supply, roughly 50% of all people living in them are cost-burdened – living one missed paycheck or medical emergency away from losing their residence.
Even thought these are challenging circumstances, living together in close proximity also offers residents unique, untapped potentials to engage their own community.
Residents respond well to challenges for community. They only need a catalyst to spark their latent potentials.
Veritas sparks residents to overcome their isolation of rental tenancy and activate neighborhood potentials to improve shared outcomes in being healthier, wealthier and wise. Residents acting together accelerate vastly greater improvements in their quality of life than they could by acting alone, like the good neighbors in small towns of old.
Veritas works with Community Sparkplugs, self-starting residents interested in building up their community. We find and collaborate with sparkplugs to engage their neighbors, bringing expertise to design, launch and finish community health, education and financial improvement projects.
Our work enables residents to ask and answer their own question:
What are we willing to do
to build up our community?
Veritas' ongoing mission is to drive health, education and wealth improvements – from weight loss, fitness, job training, and early childhood development – by the shared community priorities each neighborhood desires for a better life.
Community Sparkplugs Spotlight: Dallas, Texas
Mari Lee Baynard and Eliana Fabiola Moncibais are moms with young children. They each want to help other moms in their own apartment communities of Villas del Solamar and Villas del Zocalo.
In fact, Eliana said she was not going to renew her lease at Villas del Zocalo, and then the opportunity to be a community sparkplug for Mommy & Me came up.
Now Eliana's going to stay.
Eliana and Mari are happy to lead other moms in their communities to do daily development exercises with their young children. And Veritas brings them Harvard-based, age appropriate curriculums in bilingual formats, so all moms can achieve.
Mari and Eliana collaborate with us to make what's ideally possible into the highly probable. And together we make lives in each community a little bit better.
Community Staying Power
Residents come up with the best ideas, methods and untapped relationships to engage neighbors and all others by what they care about most. Sparkplugs can sustain interest in any healthier, wealthier and wiser community initiatives because they live there – their expertise doesn't leave after 5 pm or on weekends.
As Margaret J. Wheatley says,
There is no power for change greater than
a community discovering what it cares about.
And a sparkplug-led community engine is far more valuable than the sum of it's individual household parts.
Especially to our government, philanthropy and property investor partners with an ongoing stake in improving local impacts.